July 2008
Issue #4

YOUR SUCCESS, OUR CAPITAL
SmartMoney

"Tactical Tips for Solution Provider Success"

Summer 2008
(Issue #4)


Many of the present-day Solution Providers can remember the market downturns in the late '80's and after the dot-com bust in the '90's and right after 9/11/2001.

"Weather the Storm"
War - Home Foreclosures - Weak Dollar - Crashing Stock Market - Inflation - Deflation - Politics ...

All Spell OPPORTUNITY
For VARs

Survival = Cost Control.

There is no doubt that there are again serious issues that will affect every business, regardless of size, and every department of government, not only in this country, but worldwide. Every cost and expense is being tested and analyzed. In these times cost scrutiny is being viewed as a matter of survival, not just a good business practice. Every employee must be justified and every IT expense must be proven to be essential for the survival and growth of the enterprise.

The realities of these economic and political events open the door for the prepared VAR’s to demonstrate that now is the time to modernize their IT structure and systems. What were good practices and systems eight or ten years ago today might not be viewed as efficient and cost effective.

Everyone Needs IT.

As companies begin to examine ways to reduce their labor force the need for automation to fill those gaps and can be made evident to management. Demonstrate that many of the old methods are now inefficient and costly when judged against new technologies. Every company hoping to stay alive and prosper is aware of the importance of the technology backbone necessary to run their business. Each company has asset management, compliance, communication, personnel, storage and supplier issues. Everyone is looking for savings and every line item in the budget has to be justified as never before.

This presents the opportunity for every solution provider. New IT platforms must be developed for each individual organization that will increase their ability to compete in times of a prolonged recession and be able to demonstrate long-term cost controls. These solutions must provide the best options for a particular company – not just another generic solution.

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