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Issue #4
YOUR SUCCESS, OUR CAPITAL
SmartMoney
"Tactical Tips for Solution Provider Success"
Summer 2008
(Issue #4)
Think Green.
Companies are for the 1st time thinking in terms of green technologies and how it relates to all of their business activities. This will prove to be a huge new market for VARs and is being driven by the companies themselves. Another area which is related to the green philosophy is in the taming of the heating and cooling profiles of data centers. Data is just consuming too much power and this is a concern to top-management not just the IT staff. Look to consolidation and virtualization solutions.
IT Technician Shortage.
A serious shortage of qualified technicians in the coming years has corporate management concerned. To mitigate this risk companies are investing in new technologies and minimizing the dependence on personnel.
Priority.
What does it mean? Prioritize the highest level of technology and support as closely as possible. Next, seek custom solutions that are coupled with a high rate of delivery.
Be A Winner.
Invest in training your personnel to take advantage of all of the opportunities that are opening up for technology upgrades because of the various economic and social changes in the world. Invest in your staff. Do not be tempted to cut your tech staff and hope that somehow the world is going to turn around and you can go back to the good old days. This period could be one of the most expansive and profitable periods in history of IT.
Be Aggressive.
Be aggressive in expanding your tech training and marketing. But be wary of overly aggressive pricing. Be competitive, but provide unique solutions that will add savings and profits to the client and your bottom line. Focus on unique software and consulting solutions.
Have No Fear.
Do not hesitate to talk with outside specialists on how to run your business. If your present cash position will not allow you to enhance your training budget consult institutions like banks and credit companies who are familiar with IT for help. You have a good case to sell – go for it!
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